“Inspired by beer, crafted for men” is the slogan for Redken’s expanded collection ($10-$18 each) of its first professional grooming line for men, Redken for Men, which originally launched in 2004.

Redken Brews includes stylers, beer-inspired, malt-infused haircare formulations, skin solutions for shavers and non-shavers, beard care and no foil, no fuss color services for men.

With repackaged iconic products, the haircare range was upgraded to include malt, and the expanded portfolio includes six new products—for instance, a hybrid skincare/beard grooming oil.

More info: Redken salons nationwide, ULTA, JCPenney.com